Client: Michelle Lorenson Agency
Industry: Insurance & Risk Management
Website: https://lorensonagency.com/

Project Overview

The Lorenson Agency website was created to present a trusted, professional insurance provider with deep community roots and a personalised service focus. The site delivers clear service offerings, builds confidence with visitors, and highlights the agency’s commitment to helping individuals and businesses protect what matters most.

Objectives

• Establish an engaging online presence for a full-service insurance agency

• Clearly communicate a wide range of insurance solutions for both personal and business needs

• Highlight the company’s experience, community involvement, and personalised support

• Provide easy pathways for enquiries and quote requests

• Create a user-friendly structure that helps visitors quickly find relevant coverages

What We Delivered

• A well-structured website that presents core insurance services and value propositions

• Clear and accessible navigation for Personal, Business, and Specialty Insurance

• User-focused content outlining coverage options like general liability, property insurance, and life insurance

• Intuitive contact system to support quote requests and conversations with insurance advisors

• Professional layout that reinforces trust and builds visitor confidence

Key Features

• Service Breakdown: Detailed sections for both business and personal insurance offerings, including general liability, commercial auto, life insurance, and more

• Tailored Solutions: Content emphasising customised coverage based on client needs and lifestyles

• Call-to-Action Focus: Clear prompts for quote requests and direct contact to encourage conversions

• Trust and Expertise: Messaging that reinforces the agency’s years of experience, community focus, and personalised approach

Design & UX Approach

The Lorenson Agency site utilises a structured, accessible layout that guides users effortlessly through service details and contact points. Content is organised to help users make confident decisions, with clear headers and practical service descriptions that appeal to both individuals and business clients.

Outcome

The finished website successfully positions the Lorenson Agency as a dependable partner in insurance and risk management. It supports online discovery of services, reinforces credibility through organised information, and offers clear paths for prospective clients to engage with the agency’s team and request personalised coverage solutions.